Why do brands use meme ads?

These powerful tools enable brands to leverage the popularity and virality of memes to amplify their message and generate buzz around their products or services. Meme ads have become a prominent marketing trend, leveraging the humor and relatability of memes to connect with younger audiences on social media platforms.

What is meme marketing?

1. Introduction Meme marketing refers to the strategic use of internet memes in marketing campaigns to connect with the target audience and promote a brand, product, or service. Memes, in this context, are humorous or relatable images, videos, or texts that spread rapidly through social media platforms and online communities.

Can meme marketing increase audience engagement?

When executed well, meme marketing can lead to higher levels of audience engagement. According to a 2019 study, using memes in advertising on social media generates 30% engagement compared to a 1% click-through rate (CTR) in the case of Google AdWords. Memes may feel like a product of today’s online culture, but their origin dates back decades.